By now you're probably sold on the power of digital advertising on social media and the web. The question is what do you put in your ads.
In this Spokebite we're going to take a look at how to choose photos and write copy for an audience that gets you results.
The ad creative is where we leave it to you to work your magic. There are two important things to remember when you're writing creative for digital campaigns vs. the portals:
You only have a few words and a couple of images to promote your listing. So when choosing your ad copy and images, put yourself in the shoes of those you are wanting to target and think and ask yourself what is likely to catch their attention.
You’ll need to think about three aspects when you craft your ad -
You can't change the property you're selling but your ad creative has a major effect on campaign performance so it's important to take the time to get it right. You never know - your copy may help find someone who sees your listing as a diamond in the rough.
With any type of advertising, your goal is to get the most value out of your ad spend - and with Spoke, we’ve made it so simple that anyone with a good view of the perfect buyer can create a campaign in just a few clicks.