Resources

Spokebite: What is retargeting?

Abi Langford
February 24, 2021
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2
 min read

We’ve heard the success stories. Some Spoke users have successfully sold properties to buyers who saw just one Spoke ad. With Spoke’s ability to pinpoint the best buyers, it’s certainly possible. But most people need reminding.

In this spokebite we'll look at the concept of retargeting and how it will change the way your advertise your business.

The average buyer spends more than six months searching for the right property - but you probably know buyers who have been looking for the right property for years. So, to make sure they notice and remember YOUR listing, at the right time, you need to put multiple ads in front of them across lots of different online channels.

This is called retargeting. You know when you look at a pair of shoes online, and then they follow you around the web for the next two weeks? It’s just like that. The problem is, you need to be a UTM, Google Analytics, Google Ads tags and Facebook pixels whizz to do it well.

The way retargeting works is a bit complicated. It involves putting a small bit of code - called a pixel - on your website or landing page. When a buyer visits your website or gets to your listing landing page by clicking on one of your ads, this pixel drops something called a cookie into their browser. When you set up a digital campaign, you can tell the networks to follow the cookie trail and put more ads for the same property in front of that buyer. Wherever they go on the web.

It’s a hugely powerful way to market property.

With Spoke, there’s no complicated set-up process. No pixel to add to your website code.

Simply choose your retargeting options when you set up your campaign: people who have visited your website in the last 90 days, and people who have engaged with your ads or posts on social media. You literally don’t have to do anything else. We take care of the rest.

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